About Us
Orange One Express Ltd is a subsidiary of UAE-based Orange Express General Trading L.L.C., is set to launch a chain of supermarkets and convenience stores in the United Kingdom. Leveraging its parent company’s experience in trade and logistics, Orange One Express Ltd. aims to provide high-quality, competitively priced products in convenient locations across the UK.
Our objective is to establish a well-recognised chain of supermarkets and convenience stores that prioritise convenience, quality, and affordability, while delivering an exceptional shopping experience across the UK.
Our vision is to become a trusted household name in the UK retail sector by offering a unique blend of quality, convenience, and excellent customer service in local communities across the country.
Our Mission
Orange One Express Ltd. is committed to bringing quality products closer to customers in a friendly, accessible retail environment. We aim to set new standards in the UK retail space, contributing to local economies while upholding sustainable and customer-focused values. We are poised to make a strong entrance into the UK retail sector with a chain of supermarkets and convenience stores that prioritise convenience, quality, and customer satisfaction. With a carefully planned growth strategy, community-centered approach, and commitment to excellence, the company is well-positioned to build a loyal customer base and become a trusted name in UK retail.
Market Analysis
The UK supermarket and convenience store sector is well-developed and competitive, with steady demand for convenient, local shopping options. This market is driven by consumer preference for convenience, value, and quality, with an emphasis on fresh, locally sourced, and sustainable products.
Target Market:
Orange One Express Ltd. will cater to:
Urban dwellers and suburban families seeking nearby grocery stores with competitive pricing.
Time-conscious shoppers who prioritise convenience and quality.
Value-seeking customers interested in high-quality, diverse product options.
Competitive Landscape:
Key competitors include established supermarket chains (Tesco, Sainsbury's, ASDA) and convenience stores like Co-op and local independent stores. Orange One Express Ltd. plans to differentiate by focusing on customer experience, unique product offerings, and strategic locations.
Market Opportunity:
The continued growth in the convenience store segment and consumer demand for neighborhood supermarkets presents an opportunity to expand in both urban and suburban areas across the UK.
Products and Services
Core Product Offerings:
Fresh Groceries
A range of fresh produce, dairy, and bakery items sourced from local farms and suppliers to meet consumer demand for quality and freshness.
Essential Groceries
Staples like rice, pasta, canned goods, frozen items, and daily essentials.
Ready-to-Eat and Grab-and-Go Items
Catering to time-conscious customers with convenient meal options.
International and Specialty Products
Unique items imported from the UAE and other international markets to appeal to diverse customer preferences.
Household Essentials-and-Go Items
Basic household items, personal care products, and cleaning supplies.
Additional Services:
Loyalty Program
A customer loyalty program to encourage repeat visits and enhance customer retention.
In-Store Promotions
Regular promotions on popular items to increase foot traffic.
Online Ordering and Delivery
Launching an e-commerce platform with delivery and in-store pickup options.
Business Strategy
Market Entry Strategy:
This includes Launching the first flagship store in a high-footfall location in London, followed by expansion into other major cities such as Birmingham, Manchester, and Edinburgh. Securing store locations near residential areas, transport hubs, and shopping districts to maximize visibility and accessibility. Also building partnerships with local suppliers for fresh produce, dairy, and bakery items to cater to customer preferences for local products.
Growth Strategy:
Expanding to 10-15 stores across the UK within the first three years, focusing on urban centers and high-density residential areas. We are rolling out an online shopping platform by the end of year two, allowing customers to shop online and receive home delivery or store pickup. Also introducing private-label products sourced from trusted suppliers to improve profit margins and offer unique value to customers.
Customer Retention Strategy:
Implementing a loyalty program with rewards, special discounts, and exclusive promotions. Regular community engagement activities such as in-store events, seasonal promotions, and partnership with local charities. Gathering customer feedback through surveys and direct interactions to continually enhance the shopping experience.
Operations Plan
Location and Facilities:
The first store will be located in a high-traffic area in London, with a focus on convenient access for pedestrians and public transport. Store layout designed for easy navigation, with clear signage, organised aisles, and a welcoming atmosphere. Each store will include essential facilities for employees, storage, and refrigeration.
Supply Chain and Logistics:
Sourcing partnerships with local farmers and producers for fresh goods, combined with imports from UAE suppliers to diversify offerings. There will be an efficient inventory management system to ensure product availability, minimise waste, and optimise stock levels. Establishing a central distribution hub for the efficient transfer of goods to stores and for handling online orders.
Compliance and Quality Control:
Adherence to all UK health and safety regulations, food standards, and environmental compliance. Included will be regular quality checks to ensure the freshness and quality of products. Also implementation of sustainable practices, including eco-friendly packaging and energy-efficient store operations.
Management and Organisation
Leadership Team:
Managing Director
Overseeing strategic direction, store operations, and financial performance.
Operations Manager
Responsible for supply chain management, logistics, and store maintenance.
Store Managers
Each store will have a dedicated manager overseeing daily operations, customer service, and staff management.
Marketing and Sales Team
Developing marketing campaigns, managing customer loyalty programs, and driving community engagement.
Customer Service Team
Providing in-store and online support, handling inquiries, and ensuring customer satisfaction.
Advisory Support:
Advisory support from Orange Express General Trading L.L.C. will guide strategic growth and operational decisions.
Marketing Plan
Branding and Positioning:
Positioning Orange One Express Ltd as a convenient, high-quality, and community-focused supermarket chain, While emphasising product quality, customer service, and local engagement as core brand values.
Marketing Channels:
Digital Marketing: Social media campaigns, search engine marketing, and email newsletters to reach local audiences.
In-Store Promotions: Seasonal promotions, discounts, and special events to attract foot traffic.
Community Outreach: Sponsoring local events, supporting community initiatives, and partnering with local organisations to build brand loyalty.
Customer Acquisition and Retention:
Offering a loyalty program to encourage repeat visits and build customer loyalty. Implementing referral programs and incentives for new customers while gathering customer feedback and adapting products and services based on local preferences.
Financial Plan
Initial Investment Requirements:
Setup Costs: Leasing, store fit-out, and initial inventory for the first store.
Operating Expenses: Staffing, marketing, IT systems, and utilities for each store location.
E-commerce Platform: Development of an online ordering and delivery system within two years.
Revenue Model:
Revenue from in-store sales of groceries, household goods, and specialty items. Also additional revenue from online orders and home delivery services after year two.
Initial Investment Requirements:
Revenue Target: £5 million from the first three store locations.
Gross Margin: 20-25%.
Net Profit Margin: Target of 8-12% by the end of year one, improving as the number of stores and customer base grows.
Funding Requirements:
Initial funding from the parent company, Orange Express General Trading L.L.C., with potential for external financing to support future growth. Exploring potential government grants or incentives for foreign investment in the UK retail sector.
Risk Analysis
Key Risks:
Market Competition
Competition from established supermarket chains and convenience stores.
Operational Costs
Rising costs of rent, utilities, and staffing could impact profitability.
Supply Chain Disruptions
Dependency on local suppliers and potential import challenges.
Mitigation Strategies:
Differentiating through superior customer service, community engagement, and unique product offerings.
Regular review of store locations, optimising rent-to-revenue ratios, and implementing cost-saving measures.
Developing a diversified supplier base to ensure consistent product availability.